Quick Facts About the Growing Astaxanthin Market
Carotenoids are the Fastest Growing Segment
3.78% from 2016-2021
Carotenoids are anticipated to be the fastest growing segment within the global natural antioxidants market, with a CAGR of 3.78% between 2016-2021.
Supplements are the Fastest Growing Carotenoid Market
$439.82million by 2019
Supplements are projected to be the fastest growing carotenoid market by 2019 with an estimated market size of $439.82M by 2019
Astaxanthin is the Fastest Growing Segment
25% market share
Astaxanthin is the fastest growing segment of the global carotenoid market; currently holds the largest share of the market at 25% and is expected to grow at a CAGR of 3.65% between 2014 and 2019
Natural Astaxanthin is the Fastest Growing Source
$820million in 2020
H. pluvialis-derived natural astaxanthin is the fastest-growing source of astaxanthin; expected to rise from $180M in 2014 to $820M in 2020, an estimated CAGR of 29% over that period. (2015 market research report)
Astaxanthin provides multiple formulation opportunities.
Astaxanthin may be combined with other actives, providing the ability to bring a variety of innovative products to market such as astaxanthin gummies, topical creams and cosmeceutical packages, drink formulations and more. American market is relatively untapped when it comes to unique formulations.
Consumers can relate to astaxanthin’s powerful antioxidant benefits.
Astaxanthin is nature’s most powerful antioxidant. What health benefits do consumers associate with antioxidants? Of the top seven areas that consumers link to antioxidants: immunity, heart health, removal of free radicals, improved memory, eye health, join health and fewer wrinkles, published scientific studies demonstrate astaxanthin’s supporting role in all seven areas.